Used Is the New New

Everyone is holding on to their cars longer. In the last 10-15 years, leasing dominated new car purchases while financing went in the opposite direction. With cars being traded in every two to three years, there was a negative effect on the car care industry. Not just car care product manufacturers but mechanics. It was difficult to explain to a car owner why it was important to polish, wax, and condition the leather in their car or its condition and appearance would deteriorate in three to four years. The response became "so what?". Sure enough, why did the customer have to care? They weren't going to see the car after two years, let alone four! Now I'm not necessarily talking about the enthusiast who is diligent about maintaining the appearance of their car regardless of how long they have it. But rather I'm talking about the 'less enthusiast' person. This downward trend of detailing maintenance was easily seen with a lot of detailers. They began to see their customer base dwindle and only seeing customers at the end of their lease asking for a miracle revitalization just prior to turning in their car. But now things are different. Looks like economic circumstances are forcing us to revisit our habits that wasn't uncommon just 10-15 years ago when it was the norm to hold on to a car for 5-10 years and accumulate over 100k miles. Now, due to the credit crunch, car makers are reducing their lease offerings or not offering them altogether. Also, a recent report mentioned that mechanics are seeing a 20% increase in their business. Folks, the shift has started. einszett has always been a company about creating products that protect your car's value. Looking good just happens to be the byproduct. We were never in the business of making dressings - you know, products that make the car look great until after the first wash and all the shine literally washes off. When a car is maintained on a regular basis, it retains its value much better than a car that doesn't. From personal experience, when selling a car as a private party, I've had potential buyers tell me that they didn't need to see the car's maintenance records because the car's appearance was so well maintained. I remember one person who eventually bought my car told me "If your car looks this good, I'm sure you took care of all the oil changes...". Think about it, if a person has a clean appearance, well-dressed, hair in place and shiny white teeth, chances are good that they also take care of their inside by eating right and exercising. The same with cars. I believe the appearance of a car (regardless of whether it's an economy car or an exotic) reflects who we are. Honestly, I've seen Toyota Corollas better maintained than some BMW 7 series... but I digress :) With a detailed car, it's not difficult asking for Kelly Blue Book price or in some cases higher. You can increase your car's value by a significant amount with a small investment in both time and car care products. And if you think it's nothing but hard work, you need to try the einszett line of products. You'll find that the polishes and waxes do not require the same kind of elbow grease that other brands require. It's not magic it's just a result of concentrated product and using only the best ingredients. A little goes a long way.

Plan on selling your car? These days, the listings for used cars is HUGE. How are you going to differentiate yourself when all the cars you're competing with might have the same features, mileage, and so on? I'll tell you... it's the one that is best maintained on the inside and outside. When selling a house, you' don't sell it when it's poorly maintained and dirty.

Or how about buying a used car? Consider buying one that might have all its service records but needs some help in the appearance section. Make an offer knowing that you can easily revive the car's appearance with einszett. Bottom line is this... I believe it will be many years before we return to what we saw in the last 10-15 years. When I say many years, I mean MANY years. Re-think how you will take care of your second largest investment after a house. With a full detail twice a year with einszett polishes, waxes, and cleaners, your car will always look its best and when it's time to move on, you'll have the confidence to sell it at a price you know you can command. All the best! Michael http://www.1z-usa.com/